Last Friday in multicinemas several major Polish cities held a unique festival of advertising - Night Reklamożerców. This is the 8 th edition. Organizes it for 30 years in 40 countries around the world, while in Poland Poraz 19 in a row.
Reklamożerców Night is a unique spectacle in the world made exclusively from advertising. In addition to the Cannes Film Festival is the largest international advertising festival.during this one special night films are shown from advertising from 54 countries. Every year, viewers can watch more than 400 carefully selected ads including the award-winning competitions, and prohibited non-broadcast ever.
ads displayed at the Night come from reklamoteki Jean Marie Boursicot - the world's largest archive of TV commercials. He has in its collection of over 500 000 advertising films from around the world. Each year the reklamoteki flows 25 000 new movies. For these films Jean Marie Boursicot compose a six-show, made exclusively from advertising.
Night Reklamożerców is not encyclopedic or festival review. Latest Ads are interspersed with archival photographs. Works great with kitsch, fantastic movies from touching, awarded at international festivals with never niewyemitowanymi.
During the show, each viewer receives a whistle. Whistles, laughter, shouts of joy, soaring balloons. All of this creates a unique atmosphere.
Project History The first edition of Night Reklamożerców the world took place in Paris in 1981 in a small cinema Kinopanorama and in 2004 the holy night of triumph in the largest and most prestigious cinema hall on the Seine Le Grand Rex. In the same year shall be held The first shows abroad, in Italy and Switzerland.
In 1990, the night is now shown in dozens of countries outside Europe including in Canada, Chicago and Sydney. In 1992, Night Reklamożerców is first shown in Warsaw and the next year also in Krakow and other Polish cities.
Who are Reklamożercy?
Reklamożercy enthusiasts and experts in the advertising, students of marketing, management, communication, philology. It's also fun fans and fans of the big screen. Every year the show brings together Polish environmental advertising agencies and media workers, journalists, students and youth.Night Reklamożerców in the world:
http://www.adeater.com/
http://www.nocreklamozercow.pl/
Repertoire:
- best advertising English ( in collaboration with the APA Advertising Producers Association)
- best car ads (in collaboration with Satcar Festival)
- George Clooney and John Malkovich in advertising Nespresso
- Budweiser - 35 years ago and today the best spots
- agency DDB
- rabbit Durex - making off
- saga Polish Bison
- TAC - Australian shocking campaigns for road safety campaigns
- best social and humanitarian
- global review of advertising of condoms (in collaboration with CONDOMFLY)
- crisis seen through the eyes of Young & Rubicam
- treasures reklamoteki Jean Marie Boursicot : missing pearls and silver, and kitsch hits from the past
- by Claude Lelouch Contrex
- 80th year - the golden age of advertising Estonian
+ additional block reklam w 3D
+ film Damiana Nenowa
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