The occurrence of advertising in Poland can speak of since the creation of the media. However, its presence clearly outlined in the nineteenth century, when the appearance of the mass press. Constituted an important source of finance for many newspapers. During the interwar period ad's position was strengthened through the development of the press market and also because it started its new media operation of radio and film.
advertising phenomenon was also present during the communist There was a special Institute of ads dealing with publishing and analysis. In 1957 he founded the Polish Radio Advertising Bureau in 1958 Editorial Board of Polish Television Advertising. The advertisements have to comply with the requirements of the party and the government of communist Poland, subject to censorship as much as television and radio programs. Since 1970 he has worked in TV Programmes Office Commissioned producing advertising programs. advertised only certain products due to a permanent deficit in goods. First of all systems and equipment, but also books, newspapers, cosmetics, food products and services from companies such as PZU state, PKO PKP. The first ad foreign films, specially adapted for the Polish consumers appear since 1989. Of great significance for the history of Polish television advertising was the creation of Advertising Office TVP in 1990. It was the body not only produces advertising but more importantly, dealt with the sale of airtime to advertising agencies and sponsors of television programs. However, even more important was the existence of public service broadcasting alongside commercial media, which have greater flexibility in allocation of air time.
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